How to learn SEO

Search engine optimisation is about being useful to people who search. Learn how search works, then improve a real site and watch the results.

Good for: Marketers, site owners and writers. Typical time: 40–80 hours in total, depending on where you start.

The usual order of steps

1
How search works≈ 8 h
Crawling, indexing and ranking in plain words.
2
Keywords and content≈ 15 h
Find what people ask and write clear pages for it.
3
Technical basics≈ 15 h
Speed, mobile pages, titles and structured data.
4
Links and trust≈ 10 h
Why other sites link to you and how to earn it honestly.
5
Measure and improve≈ 15 h
Search Console, analytics and a small test site.

Free or paid?

Many good courses for each step are free; paid ones usually add a certificate, feedback from a teacher or a fixed schedule. Check the current price, dates and age limits on the provider’s own site before you pay.

Where to look for courses

Search these platforms for “SEO”. Compare ratings, prices and the date of the last update before you choose.

Get a plan with real courses

Stepora turns this outline into a plan with specific courses in the right order, matched to your level, budget and free time. It is free and takes half a minute.

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The hours are rough, typical figures, not promises. Plans are made by AI and may contain mistakes.